Google Ads and Search Engine Marketing Course and Training

by Rankinguru


In the ever-evolving world of digital marketing, staying ahead of the curve is essential. With the increasing reliance on online platforms, Google Ads and search engine marketing (SEM) have emerged as powerful tools for businesses to reach their target audience effectively. If you're in Ghaziabad and looking to enhance your digital marketing skills, look no further than Rankinguru. In this article, we'll explore the comprehensive Google Ads and SEM training offered by Rankinguru, ensuring you're well-equipped to navigate the digital landscape with confidence.

What Is Rankinguru?

Rankinguru is a leading digital marketing training institute based in Ghaziabad, India. Established with a vision to bridge the knowledge gap in the digital marketing industry, Rankinguru has consistently delivered top-notch training programs to aspiring marketers and business owners.

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Rankinguru's Google Ads and SEM Courses

Rankinguru offers a range of courses tailored to your digital marketing needs. Let's explore the key features of their training programs.
1. Google Ads Fundamentals
For beginners, Rankinguru's Google Ads Fundamentals course is the perfect starting point. This course covers the basics of Google Ads, helping you set up campaigns and optimize your ad spend efficiently.
2. Advanced SEM Techniques
If you're looking to take your digital marketing skills to the next level, Rankinguru's Advanced SEM Techniques course is designed for you. Learn about bid strategies, ad extensions, and conversion tracking to make the most of your SEM campaigns.

3. Local SEO and Mobile Advertising
In an increasingly mobile world, Rankinguru's Local SEO and Mobile Advertising course is a must. Discover how to target local audiences and optimize your website for mobile users.
4. Remarketing Strategies
Rankinguru's Remarketing Strategies course dives into the art of keeping your brand in front of potential customers. Learn how to create compelling remarketing campaigns that drive conversions.

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Fundamentals of Digital Marketing

  • Introduction to Digital Marketing
  • Understanding Search Engine Marketing (SEM)
  • Importance of Google Ads
  • Keyword Research and Analysis
  • Creating Effective Ad Campaigns
  • Ad Copywriting and Ad Extensions
  • Budgeting and Bidding Strategies
  • Quality Score and Ad Ranking
  • Tracking and Analytics

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Advanced SEM Techniques

  • Advanced Bidding Strategies
  • Display Advertising and Remarketing
  • Video Advertising with Google Ads
  • Shopping Ads and E-commerce Campaigns
  • Mobile Advertising and App Promotion
  • A/B Testing and Optimization
  • AdWords Editor and Automation
  • Conversion Tracking and ROI Analysis

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Local SEO and Mobile Advertising

  • Local SEO Strategies
  • Google My Business Optimization
  • Local Listings and Citations
  • Mobile-First Indexing
  • Mobile SEO Best Practices
  • Mobile Advertising for Local Businesses
  • Geo-Targeting and Location Extensions
  • Voice Search and SEO

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Strategy and Case Studies

  • Developing a Comprehensive SEM Strategy
  • Content Marketing and SEM
  • Social Media Advertising Integration
  • Performance Metrics and KPIs
  • Case Studies of Successful SEM Campaigns
  • Practical Application and Real-World Scenarios
  • Industry Trends and Future of SEM
  • Final Project and Certification

Why Choose Rankinguru for Google Ads and SEM Training

At Rankinguru, we understand the importance of strategic SEM techniques and Google Ads proficiency. Our courses are designed to empower you with the knowledge and skills needed to drive real results in the world of digital marketing. Just as we believe in the power of SEO-friendly coding, our Google Ads and SEM training consistently delivers results by improving campaign performance, elevating search engine rankings, and enhancing user experiences.

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Feel free to talk to us

We're available to assist and address any inquiries you may possess. Whether you're looking for more information about our courses or want to connect with us, we're just a message away. Your journey to improved language skills and personal development begins with a conversation. Fill out the contact form below, and we'll reply soon. Let's start this exciting journey together!


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